First the packaging, then the product. And so attractive packaging is becoming more and more important, even with lower production figures. Because the first impression also counts here. This applies not only when new products are launched on the market, but also when a product is to be given new attention.
Modern printers can also be used to print packaging in photo quality using the digital printing process. With an appealing design and communication, the packaging of a product already leaves a lasting impression, which also affects the actual product.
The advantages of digital printing:
But it is not only through the use of water-based inks that digital printing can produce ecologically and sustainably. This is because the production of printing plates, as required in offset printing, is completely eliminated. And the printing systems with optimised ink consumption and higher-quality printing inks also make it possible to produce modern packaging in a more environmentally friendly way.